On
a Budget? 3 Ways to Drive Traffic Quickly and Cheaply
Copyright
2003 (c) Rosalind Gardner, All Rights Reserved.
After
working long and hard to get your new web site up and running, you
probably have little patience left to wait months and months to
start getting traffic to your site and start making sales!
But
those search engine submissions are taking a lot of time to bring
in traffic. You've also discovered that joining web rings, link
trading, and posting free-for-all classifieds are time-consuming
activities that produce just a trickle of traffic, IF you're lucky.
Moreover,
you don't want to blow huge amounts of money on advertising just
in case your site doesn't convert visitors into buyers at a rate
that nets a fair profit.
You
want lots of traffic, you want it cheap, and you want it now!
So, what do you do?
Well,
there are 3 ways to get traffic to
your site quickly, even on a budget.
Write
Articles - You wrote all those product endorsements for
your site, and articles aren't much different, or any more difficult
to write. If your site is about beer, and promotes a variety of
products related to home brewing, write an article called "10
Secrets to Your Best Batch Ever". Include a resource box below
your article that gives your name, a brief description of your site
and its URL. (Use my resource box at the end of this article as
an example.) Your next step is to go to Charlie Page's 'Directory
of Ezines' and buy an annual membership. Review the list of ezines
in the Food/Wine category, and submit your article to each one that
accepts articles. Some newsletters may have a circulation of just
a few hundred, but others will have a few hundred THOUSAND subscribers.
Ezine
Advertising - Your DOE (Directory of Ezines) membership
will also help you locate ezines in which to advertise your site.
The beauty of this type of advertising is that it is generally low-cost,
sometimes as little as $8 per issue for 6 lines at 65 characters
per line. But the best part is that you are putting your message
in front of a highly targetted audience. There's no point in trying
to sell home brew kits to tea-totallers, now is there? http://rosalinds.com/doe
Pay
Per Click Search Engines - The fastest way to get traffic
to your site is to buy keywords and keyword phrases at PPC's (pay
per click search engines) such as Overture, Google and FindWhat.
Google is definitely the fastest PPC account to set up. Simply write
your title and description, choose your keywords, make a deposit
and you're up and running. Set a daily maximum budget, and check
your income and expenses frequently until you ensure that the former
consistently exceeds the latter. You will know within the week how
well your site will convert visitors to buyers, which beats the
heck out of waiting months for feedback!
For
as little as a one or two hundred bucks, you can drive tons of highly
targeted traffic to your site in a very short period of time . Calculate
your conversion, 'tweak' your site, then re-invest your earnings
to drive even more traffic and gain even more sales.
Stick
with the plan, and in no time at all, you'll get to sit back and
enjoy one of those home brews while watching your sales numbers
climb. |

Author, Rosalind
Gardner
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