"But
We Tried Everything!"
Occasionally I meet a business that has done a TON of marketing
but still isn't selling much. It isn't that they haven't tried.
The list of marketing they attempted can be staggering. If thousands
and millions of prospects are learning about the product or service,
why aren't any of them buying?
Here are some common reasons even
well-promoted products don't sell:
There isn't any real market for the product. It may seem like a
great idea, but nobody wants it--at least, not yet.
Customers don't think your business is qualified to sell the product.
One
man knew his medium-sized business could supply the needs of major
customers, but they didn't buy until his company grew into a big
corporation. "We could have served them just as well before,
but they wouldn't buy because they thought we weren't big enough."
Your advertising isn't targeted to the right market.
This is probably the most common problem. A company markets with
a media that reaches a mass audience (like TV or daily newspapers)
but reaches too few of their customers who belong to a specific
group.
Tightly targeted media don't always reach the audience they claim
to reach. Try running a test first to see if you get results before
spending big bucks.
About
the Author:
Kevin Nunley provides marketing and copy writing.
Read all his free tips at http://DrNunley.com
Reach Kevin at kevin@drnunley.com or 603-249-9519.
 |
|