Affiliating
in the Season of Love
Copyright
2003 (c) Rosalind Gardner, All Rights Reserved.
Aaah...
the season of love. Such a special time of year. For those in love,
those looking for love, and ESPECIALLY for those SELLING love -
on the Internet! :-))
I started
my ebusiness with Internet dating service affiliate programs,
and they STILL provide the bulk of my income.
Internet
dating services can also be lucrative for you.
You
may wonder, "How is that possible? Aren't there too many dating
service affiliates already?"
Well,
yes, there are TONS of Internet dating service affiliate sites.
Take
a good look at them though.
Most
of them are complete crap. The pages are covered with banners and
links, but ZERO content.
And
CONTENT is why my sites are so successful.
I review
the services that I promote on my site to help my visitors choose
between the vast array of services available to them.
I write
articles that help my visitors learn about how Internet dating works
and how to make it work for them.
I also
send a newsletter to help my visitors stay abreast of new services
and good discounts.
Did
you notice that I said 'help my vistors' three times?
Helping
your visitors is the ticket to success - and there are still PLENTY
of tickets left for that train.
One
of the reasons that dating service products sell so well online
is because they are relatively inexpensive.
They're
also available for immediate delivery, and goodness knows, most
of us are into instant gratification.
Let's
not forget that 1 in 2 marriages in North America flounders, so
there are MILLIONS of singles out there looking for love.
All
of those factors make dating services easier to sell on the 'Net
than hard goods.
Too,
generally those who buy an online dating service membership remain
a member of the program for between 4 and 6 months, and most dating
service affiliate programs offer commissions on recurring sales.
So,
instead of making $10 for a one-shot deal, you'll earn 40, 50 or
60 bucks when you signup just one customer!
Courtesy of Yahoo!
Personals, here are a few more
things for you to consider Internet dating services:
16.3
million (6.1 million women and 10.2 million men) visited personals/dating
sites in 2002.
Jupiter Research, December 2002
The
popularity of online personals has grown 31 percent between December
2001 and December 2002.
comScore Media Metrix, February 2003
The Personals/Dating category surpassed both Business/Investment
and Entertainment/Lifestyle to become the largest paid content category
in 2002 with $302 million in revenues, up nearly threefold from
$72 million in 2001.
Online Publishers Association, March 2003
Revenues
from online personals is expected to grow steadily to reach an estimated
$642 million in 2007.
Jupiter Research, December 2002
If those numbers don't convince you, here are the results for some
love-related keyword search terms for the month of December 2003.
5,355,479
dating
173,547 romance
634,225 love
110,702 girlfriend
59,139 valentine
200,016 single
302,172 american single
72,130 personal ad
Start your own dating service affiliate site right
now and you'll be perfectly positioned next Valentine's to take
advantage of what everyone is looking for in the 'Season of Love'
... A DATE!
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