Finding
a Niche That REALLY Wants What You Sell.
One of the quickest ways to make a business successful is to focus
on a small group of people who REALLY want a product or service.
Because they aren't the biggest group of customers, the specialized
product or service probably isn't going to be available at Walmart.
In fact, many of the customers in your group may not know where
they can get what they want. When you show up, specializing in satisfying
their demands and giving these customers exactly what they've had
such a hard time finding, you get an enthusiastic group of long
term buyers.
Let me give you an example. I recently spent a few days in Southwest
Texas. It's deep in the heart of ranch country. Men and boys still
wear cowboy hats just as they have for 150 years. It's not the largest
group in the world, but these guys really WANT their cowboy hats.
Cory and Victoria noticed that it was hard to find a store that
stocked many cowboy hats. Their solution was to open an entire store
specializing in them. You can get any kind of hat, styled any way,
for any sized head.
For many customers their store is regarded as an answer to a prayer.
"This is the first time in 25 years that I've worn a hat that
fits my head right," one customer told me.
Next, Cory and Victoria are putting their store on the Internet.
What better way to reach a narrow group of customers, spread out
over the world, who REALLY want their product.
About
the Author:
See Kevin Nunley's 10,000 free marketing ideas at DrNunley.com.
Also see
his affordable PR and copywriting packages to help you sell more
now.
Reach Kevin at kevin@drnunley.com or 603-249-9519.
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