Website
FAQ Pages
Your
FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2003
The
FAQ page… a standard addition to almost any site. It usually
lists questions customers ask on a regular basis, and the answers
to those questions. But what befuddles me is that hardly any sites
I’ve visited use this page as a sales tool.
Did
you think of that? If not, you’re losing out on the use of
some valuable real estate! FAQ pages are generally well-trafficked
areas of your site. With just a few adjustments, your FAQ page could
become one of your leading sources for sales conversions.
Let
me give you a before and after version of one site I visited. I’ve
changed some of the information so as not to promote (or embarrass)
the site owner.
BEFORE
What
is the source of the minerals used in your supplements?
We
use all-natural minerals from sources such as limestone and dolomite.
Nothing artificial.
[back
to top]
What
is the source of Vitamin C?
Ascorbic
acid, which was originally gained by isolation from fruits and plants,
is produced today by an industrial process. The basis for the industrial
ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar),
one of the most common organic compounds in nature.
[back
to top]
Informative?
Yes. Does it answer the question? Yes. Does it contribute to making
the sale? Not really.
Now,
let’s change these two answers just a bit, add a link or two,
and see how much more powerful they can become.
AFTER
What
is the source of the minerals used in your supplements?
We
use all-natural minerals from sources such as limestone and dolomite.
These 100% natural minerals are then carefully processed under low
heat to remove impurities and preserve quality. Many minerals are
processed under high heat, which literally kills the beneficial
elements of the mineral. Because of our devotion to producing quality
vitamins and minerals, we take additional precautions that other
manufacturers skip. To ensure you receive the most potent supplements
possible, choose XYZ Vitamins.
[shop
for minerals]
[back to top]
What
is the source of Vitamin C?
Ascorbic
acid, which was originally gained by isolation from fruits and plants,
is produced today by an industrial process. The basis for the industrial
ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar),
one of the most common organic compounds in nature.
XYZ
Vitamins uses only organically-grown grapes and corn, and we extract
our own D-Glucose to ensure the process remains 100% natural. No
other manufacturer in the world has developed its own facility specifically
to produce the highest quality of Vitamin C. We go the extra mile
to ensure the vitamins and minerals you buy from XYZ Vitamins are
the most beneficial for you and your family.
[shop
for vitamins]
[back to top]
See
the difference? The “before” versions JUST answer the
questions. The “after” versions boost consumer confidence,
promote unique qualities of the products, and offer easy-to-follow
links to buy the products in question.
By
using some imagination and salesmanship, you can turn your FAQ page
into a highly productive tool that not only gives visitors the information
they need, but also encourages more sales!
Which
words make *your* customers buy? Let Karon show you.
Learn to write strategically created copy that hits a nerve
and makes the sale. Boost your search engine rankings, too!
Learn
more here |
Copy not getting results? Learn to write SEO
copy that impresses the engines and your visitors
with Karon Thackton's Step-by-Step
Copywriting Course. Be sure to also check out Karon’s
latest e-report “How To Increase Keyword Saturation (Without Destroying
the Flow of Your Copy)”.
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