How to Attract
Highly Targeted, Responsive
Subscribers through your Business Website
by
Lynn Terry © 2004
Exclusive Article - Do not Reprint
Getting *targeted*
traffic to your website is the first step - but capitalizing on
that traffic and turning them into repeat visitors (and clients
or customers) is the REAL key to success in your e-business!
Attracting highly-targeted visitors to your website
Forget QUANTITY and go for QUALITY - Focus on putting your website
in front of the people that are *specifically* looking for what
you offer. How and where you promote your website will determine
what type of visitors you attract. Two great places to find your
target market are through the major search engines and topic-related
discussion groups:
- Search Engine Marketing, done right, will result in extremely
targeted website visitors: they specifically searched for YOUR topic,
chose YOUR link and clicked through to YOUR web page. You now have
the full attention of someone who is ready and willing to learn
more, buy now or sign up!
- Discussion Groups, Forums and Message Boards are also a great
place to find potential clients and form initial relationships.
Set up a signature file that clearly says who you are and what you
do. When people read your posts, and like what you have to say,
you have their attention... and this is when you want to make sure
that they know that you publish a newsletter! Make it easy by giving
them a subscribe link. Again, you’ve got a captive and targeted
audience in this case.
Converting highly-targeted visitors into responsive subscribers
Design your 'landing page' (the specific web page on your site where
you send targeted traffic) so that you immediately capture the attention
of your visitor. Simply put: fill a need, provide specific information,
or offer a solution.
--Side
Note-- Be sure to remove any distractions that might keep your visitor
from taking advantage of your offer. Focus on your main objective
for each page individually, and lead your visitors from one step
to the next in an order which takes them strategically through your
website. --
Immediately
after you capture their attention on your landing page, present
a compelling option for them to subscribe to your newsletter or
ezine for even more information.
They are focused,
interested and ready to take action at this point - DO NOT disappoint
them by 'letting them go' the minute you receive their email address.
Two things should
happen when your visitor subscribes: They are taken to a confirmation
page, and they receive a confirmation email. You have the attention
of your subscriber at this point - a captive audience - and this
is your opportunity to introduce them to the next area of your website.
Subscribers or Followers?
Now that you have gained the trust and respect from your visitors,
and converted them into subscribers, take the steps to build on
this relationship. Each time you sit down to correspond with your
mailing list, remind yourself of the promises that you made and
the benefits that you offered when they originally subscribed. Stay
focused on your main objective, and continue to provide the information
that they need and want as it applies to your field of expertise.
Let your own
personal character shine through in your writing. Establish your
identity as a professional and as a person as well. Encourage your
subscribers to correspond with you, to ask questions or offer their
feedback. A personal response to these messages will go a long way
in turning 'subscribers' into 'followers'.
Keeping THEIR best interest in mind in everything that you do, will
ensure success for both them and for YOU.
About the Author
-
Lynn Terry,
Self-Starters Weekly Tips
http://www.SelfStartersWeeklyTips.com
Learn the difference between websites that COST
you money and websites that MAKE you money!
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