RSS Marketing

RSS Stands for:
Really Simple Syndication

So.. HOW Simple Is It, Really?

There are literally millions of people accessing RSS Feeds and using Feed Readers on a daily basis. If you're not one of them, you most likely will be in the very near future.

RSS, or Really Simple Syndication, is basically a tool by which content can be syndicated across the world with the click of a button... within minutes.

What this means for you, as a reader, is that you can get "hot off the presses" updates, news and announcements from selected sources. You can choose to have the headlines update on your Home Page, or you can receive an audio/visual alert from your PC anytime there is a new post published to the Feeds that you are subscribed to.

This may be the World News, the latest posts from your favorite Discussion Forum, an email newsletter that you enjoy reading, or the newest products available from your favorite speciality store.

People are turning to Feed Readers by the thousands, as email has become completely inundated with unwanted messages. For every 1 email you actually want to read, there are 2 more sitting in your Inbox that you have to delete.

In addition to escaping the viruses and offensive junk mail, using a Feed Reader can save you A LOT of time online! For example, I used to sit down at my computer each morning and check several discussion forums for new posts, read the current issues of my favorite marketing newsletters and check out the blogs that I enjoy reading.

Now I can just sit down and open my Feed Reader - and be up to date on it all from within ONE program... and never even open an internet browser!
 

If you don't already have a Feed Reader, there are several options - and many of them are free. If you use My Yahoo! as your Home Page, you can add RSS Headlines to your Home Page with the click of a button. If you use the FireFox Browser, you can simply use their "Live Bookmarks" feature.

A few other options:

http://pluck.com/

http://www.bloglines.com/

FeedDemon
 

Unlike email, there is no spam. You add the Feeds you are interested in to your Feed Reader, and remove them anytime you choose. It is completely anonymous, and the publisher has no way of knowing who is reading - or of retrieving your contact information.
 
 

As a publisher, marketer or business owner...
How can YOU benefit from this growing trend?
 

First, I would recommend that you become familiar with RSS as a User, so that you can fully understand how it all works - and how your content will appear to your growing number of readers.
 

Using one of the Feed Readers mentioned above, enter this URL:

http://feeds.feedburner.com/wp-clicknewz
 

The Feed you will see is the most current posts from the ClickNewz! Internet Marketing Blog. Every time that you open your Feed Reader, or return to your My Yahoo! Home Page, you will see that the headlines have updated to show you the newest posts at ClickNewz.
 

That was easy, wasn't it? :)
 

Now, let's get back to how this new technology can benefit YOU, and really increase your exposure on the internet!

You can syndicate ANY type of content through an RSS Feed. A common misconception is that you have to "Blog" to have a Feed. Not true. As you just saw in the example above, even a Discussion Forum can have a Feed. Newsletters can be published via RSS. Even articles, product reviews, general updates - and of course, blogs - can be turned into RSS Feeds that are read around the world!
 

That said, a Blog platform (such as Blogger, WordPress or Moveable Type) is a super-easy way to set up and begin publishing your own RSS Feed. For example, You can publish your articles, categorizing them by both topic and date posted.

In addition to all of the Blog and RSS directories that you can use to help you promote your new Feed, Blogs are naturally search engine friendly. This alone is one very good reason to set up your own Feed!
 

Also, a huge number of webmasters are now using software programs to find Feeds that relate to their own topics... and they are re-publishing the content in these feeds on their web pages. The reason that they do this is to provide "constantly updating content", which causes the search engine spiders to visit their pages more frequently - ultimately enhancing their rankings in the major search engines.
 

What does this mean for you?

Imagine publishing your email newsletter, and with the click of a button having it syndicated across 4,000 content-relative websites at the same time!

You can expect A LOT of exposure, highly-targeted visitors clicking through to YOUR website... and, of course, Inbound Links from those web pages to yours, which will boost your own search engine rankings.
 

RSS is very easy to use and to implement, once you familiarize yourself with the basic tools available. The great thing is, most of them are free!

The options are literally as endless as you are creative...
 

The truth is, I barely knew *anything* on the topic just 8 short weeks ago - and now have 4 Feeds of my own up and running... and with great results!
 

To help you better understand all of the options, and really get excited about RSS, I'll share an exclusive call with you that you can download and listen to at your liesure.

On this Call with me was a very good friend of mine, Paul Short, who wrote a Guide titled RSS Exposed. Paul and I invited a small, exclusive group to join us on this brainstorming call, so what you'll hear is a recording of that conversation:

Click Here to Listen In!

 

Lynn Terry, Site Admin
Lynn@SelfStartersWeeklyTips.com

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