I
recently decided to grab a copy of BOTH of Joe Comm's Adsense
courses. I ordered his new edition of Google
Adsense Secrets (3rd Edition, 2006)... and
his physical product, which is a 2-CD
Set and Binder.
I
was actually inspired to check out these books after listening
in to the Adsense Teleclass that Joel Comm did with Chris
Knight in March.
Already
being familiar with Adsense, and optimizing it for higher
profit potential, the two main things that I walked away
with from this call were: 1) a great impression
of Joel Comm, and 2) a serious dose of
motivation!
Joel
talked about a number of things including section targeting,
AdLink units and even video ad formats which are now in
beta. He talked a bit about ad layouts, colors & placements
- and about getting traffic, and using your email newsletters
to increase your Adsense revenue. Lots of good stuff!
He
talked about the Adsense Detective and
the Adsense Buddy and even Adsense
Journal (all of which are bonuses when you order
Google Adsense
Secrets at his site) which give you details
on how the ads are performing across your site - which pages,
which ad formats, etc are bringing you the best results.
I really
liked the fact that he didnt condone "junk sites"
or "blackhat methods"... but instead encouraged
people to invest the time into developing quality sites
for long-term income potential. He was very encouraging
- but also very realistic. The lack of hype gave him lots
of bonus points in my book ;-)
