For starters, buy this book or get it from your local library:
Search Engine Optimization for Dummies by Peter Kent.
Then use this free tool to get your keyword phrases:
http://www.keyworddiscovery.com/search.html and practice the longtail approach. What is the longtail approach? Use keyword phrases that aren't generic terms and are not searched for often. Most likely the big sites have those keywords already. And you're competing with them (yikes!). For example:
Here is a snippet of an article on your site:
6 Common Single Parent Struggles
If there’s a single group of people who are underappreciated more than any other, it has to be single parents. While everyone knows being a parent is hard, being a single parent tends to be even harder. Not only do you have to play the roles of both parents, but you’re financially responsible for a set of bills that are often paid by two incomes. …
Here is what I’d do:
I’d look for the subject of the article, which is “
single parent struggles.”
I’d go to the keyword-search tool and type those words in (“single parent struggles”).
Here’s what the search results gave me. The number in parenthesis is the number of times that this word is searched for:
- struggles of being a single parent (5 searches)
- single parent struggles (2 searches)
The maximum searches for that phrase is not a lot. I'd re-phrase my keywords to see if I can get keywords that are getting more searches (20 searches is a benchmark for me, 1000 searches is NOT. Why? Remember, the
longtail approach).
I typed in variations of "single parent struggles": parent struggles, single struggles, parent struggle. Nothing. So I eliminated the word "struggle" and hit the jackpot! Of course, now it's time to weed through the results because "single parent" is broad and vague. But maybe the word "struggle" wasn't the right word? Another word that means the same thing, perhaps? Let's take a look at promising keywords that showed up in the keyword-search tool:
- effects of single parent families (34)
- stress on a single parent (31)
- single parent household (19)
- negative effects of single parent homes on children (19)
Hmmmm. What is the keyword phrase that tells most what the article is about? I'd go with "effects of single parent families." Then I'd re-title my article: "6 Effects of Single Parent Families." You, of course, know what your article is about
exactly. So you choose the one that is most effective for you.
Then, within the first paragraph, you want to repeat the keyword phrase (although I'd try to get the phrase within the first three sentences):
6 Effects of Single Parent Families
The effects of single parent families can range from blah, blah, blah to blah, blah (or whatever sentence you'd like to put here). If there’s a single group of people who are underappreciated more than any other, it has to be single parents. While everyone knows being a parent is hard, being a single parent tends to be even harder. Not only do you have to play the roles of both parents, but you’re financially responsible for a set of bills that are often paid by two incomes. …
I would even repeat the phrase further down, but not too much.
Search engine optimization happens in phases. When your site gets more popular and can out perform the bigger sites, you can venture out and try the more popular keyword phrases (although I will always see my site as small no matter how big it gets).
Keywords in the title of the article, within the first paragraph, and keyword-dense links (i.e.
www.yoursite.com/articles/effects-of-si ... ilies.html).
I apologize in advance for typos.
