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Promoting websites, online advertising, press releases... In this category, you'll find everything about marketing, exposure & publicity for your online ventures.
I would expect that for the majority of folks Google is the powerhouse that drives traffic to a site. Google is everywhere, virtually everyone online knows Google and many of them are probably regular Google users. Yahoo, and Live are the only other real competition in this space, although I'm sure others like Cuil.com are trying to get their piece of the pie.
If you're getting more traffic from a search engine other than google, then you're not ranked well on google. google by far gets the most traffic of all the search engines.