by bopub » Sat Jan 05, 2008 12:05 pm
Most people who have an online business want to be successful, but few plan to be. Very few people take the time to plan anything. Most people take more time to plan their vacations than they do to plan their lives.
Writing articles to build a report for profit later is a solid investment in your time and money. However, the most important thing you can do right now for your business is sit down and develop a weekly marketing plan. Most online business owners fail or they just move along because they don't have a plan or goal for their business,
Your $100 a day idea can be perpetual only if you decide to make a detailed plan of what you're going to do and how you're going to do it. It's the old saying, "If you fail to plan, you plan to fail." You can say, I want to make more money or I want to be rich. That's nice, but too vague. You want $3,000 sales per month, That's not a plan.
A plan is a detailed specific road of how you're going to reach the targets you set out and the date that you want to reach them by. An example; you can set sales goals. You can sell so many of your products for a week or so many of your services for a week. You should offset these in net profit instead of gross profit because that is the money you're making.
I know a lady friend who grosses $5,000,000 a year. Very impressive!She takes home $100,000 of that. That's not very impressive, It maybe nice to have $100,000 a year, but it's not impressive when you're grossing $5,000,000. That won't really tell you how well you're doing,
You want to put down the numbers in net profit. If you know your net per sale, and most business owners do not even know this, but if you do, you're way ahead of the game. You can work backwards on how many sales you need. Then all you have to do is increase your number of sales per week or net profit per sale.
Develop a strategy for making those numbers. Decide how you're going to advertise and promote effectively. How am I going to get referrals?How am I going to get people to buy more often? How am I going to get people to spend more? This is the beginning of your weekly marketing plan.
Don't panic if you have a bad week. Just get right back on track and try to achieve the next week's goals. You want to get to know the numbers for your business. It is a business of numbers. You need to know the net
profit per sale, net profit per service sale, and how much it costs to get your new clients. These are critical in knowing where you are and if you're achieving your goals.
Take some time each week to plan. It's critical.
Here is a guide for you to use...
Write down your goal for your total net income you want next week.
Write down the number of new clients that it will take to get that.
Write down your goal for number of repeat clients that you want to achieve.
Write down how many service or product sales you're going to make.
Write down the net income for each item and your average income per client.
You'll come up with the total income you're trying to achieve. Each week put down the actual numbers you'll achieve and you'll find out if you're reaching them or not. Then you'll know if you need to increase marketing and in what areas.
I hope this helps!