by lindastacy » Sun Apr 05, 2009 4:03 pm
I think using your real name makes it easier to build relationships and trust. Of course if you're a well-known, branded business you might want to tweet under the business name (and I mean well-known like Amazon, Staples, Barnes & Noble, etc). But if you're trying to build a small home business, I think people will feel more comfortable with a "person" rather than a "company."
I think people just seem more approachable when they use their real name. I'd rather talk to NancyGreen than to GreatSoapCompany.
And I'm with Angie... someone dvised me to set up some Twitter accounts using keywords related to my business, but I have enough trouble keeping up with one Twitter account.... Don't think I could handle several.
One of the examples Anita gave might be a good compromise if you want multiple accounts for multiple niches... assuming your name is Sally, you could use "Mustang Sally" for the auto niche, "Sally Bags" for a purse niche, and "Sweet Sally" for a gourmet chocolate niche.