Hi, I hope this shows up in the right place. I am new to this forum. I am responding to your thread on press releases.
Press releases can be very powerful, if you follow The Method. If done correctly, you will find your press release on the 1st page of Google search results in a couple of days!
Here it is. Choose the keyword phrase you want to optimize, let's say Foreclosure Cash. Use the term within the first 4 words of your press release title. Foreclosure Cash Machine Announced Today by...
It is not necessary to use the phrase in the body of your release, but it can't hurt. But what you Must do, is to make the keywords you are optimizing for, the Last Words or phrase in the body of the press release!
The best way to do that is to use it as anchor text that the reader would click on to go to your site. Or, the URL to your site could be the same keyword phrase.
The title to your capture page on your website should use those same keywords too. Using it in your headline also helps.
As long as the keywords you are optimizing for are not increadibly common, mortgage or *** or something, you will find that in a couple of days, your press release will be within the top 10 or at least the top 20 on Google.
Unfortunately, it will not maintain this position for long. Google knows that a press release has a short shelf life, so after a week or so, you wil start to lose postition, so write them often.
Here is an exsample of a release we did a couple of weeks ago:
http://www.mediafire.com/?8x9m5tdmhnz
It got as high as number 8 on page 1 of the search results, 2 days after release. I searched on it before writing this post and Foreclosure Cash was still number 20 on Google today. Number 16 and 17 were my MY Space ad and my Craigslist ad, but that is the story for another post!
Incidently, there is no reason to spend money on distributing your press release. I have done it both ways and the free option on
24-7PressRelease.com works as well as the paid version, in my experience.
Hope this helps!
Bill