Heres a few questions to help you on your marketing/sales strategies
• What are your lead-generation sources and techniques, disqualification processes, and best practices?
• What are your online and offline marketing strategies? Do you have campaigns mapped out six months in advance? These will change and evolve, but putting a stake in the ground is crucial. Marketing campaigns don’t happen in a vacuum—your tech team, operations and administrative team, and sales team will need to both be in the loop and probably contribute their time.
• Do you provide education-based marketing? Be generous. The more free information and resources you provide that are targeted to adding value and guiding prospects into and through your sales funnel, the better.
• What’s your sales-force strategy: direct and indirect sales forces, joint ventures, affiliates, value-added resellers?
• Have you mapped out your sales-force compensation, quotas, accelerators, recoverable vs. nonrecoverable draws?
• Assess your company’s money status. Do you have enough? How much more do you want? When? You can get it through sales, financing or both, so be sure to map out your plans and proceed on parallel paths.
If you can be prepared with the answers to these questions before you begin your sales and marketing effort, your process will go much faster – and be much more likely to succeed.