Importance of Viral Marketing

[onlineshine]

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is… http://www.prominere.com/Improving-Busi ... eting.html

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[smithsmith]

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[Christian Carlisle]

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