There is an ingenious way that you can use the Facebook News Feed feature to promote your site / brand in a highly hyper-viral way. I've basically blogged about this.
The technique involves using a COMBINATION (this is the key) of the Facebook News Feed AND other Facebook Features (like Apps, Groups, Events etc). This cant be done with only the News Feed. You need to combine the 2 things. For those unaware, the News Feed on Facebook is the first thing and most prominent thing that users see when the login to Facebook.
The article takes you through this step by step and has some very nifty diagrams explaining things. I cant post them here...
Please dont publicize this trick too much or it will be over abused. You can read about this trick and then please come back here and share your COMBINATION METHODS and other offshoots of this technique. Since this forum prohibits self site links, readers interested in knowing more can simply ask me / message me or go to my blog at successonline.in