Hi -
I just voted for your Hubbys site. Why? Because it answered all my questions. What is this thing. Who would want it. How much it costs. What you get. What features and benefits it has. What other people think of it. Etc.
Now, I hear ya - those "kinds" of sites do sometimes make me nauseous. But, if you want to sell something, honestly, there is something to be said about that style WHEN the person reading is the right target. I am not - no kids - but I pretended like I was. And your site did absolutely nothing for me. Didn't tell me a thing. Just whined about how your husband had this other site and talking about the dishwasher. Dishwasher? Why would I possibly care if you have a dishwasher? (I'm not being mean here - just thinking like a prospect).
Frankly, by the end of yours I couldn't wait to get to his to find out what the danged thing was and voila, there was every answer I was looking for. I might have even bought it if I'd had kids who were misbehavin'.
And, this from someone who hates these kinds of web sites usually. I think that when there truly IS a unique product with stand out features and benefits, it is a GREAT WAY to create a product site. Where I get nauseous is when the product or service is not "one of a kind!", does not "make you XXXX whatever", is not really "high quality" and so on - in other words, when it IS HYPE and not reality.
Kudos to your hubby on a very well written sales letter. And good luck to you
I am glad to see you guys having fun with this, even if i had to dampen your parade a little.