There are two types of "trackers":
1. Traffic Analysis Programs or Scripts
These tools will give you such information:
* Popular pages (most visited pages of your site)
* Entry pages (which pages most people have entered your website from)
* Exit pages (which pages most people have exited your website from)
* Referring URLs (which websites have sent you visitors)
* Referring search engines
* Searched keywords (which keywords people have searched for that they have found your website)
* Your visitors' browser version, operating system, IP address, and so on
I've tried many free and paid traffic analysis solutions out there so what I'm recommending comes from my personal experience:
For free traffic analysis resources, is the best tool I've ever found. It's so good that I wonder why it's free. Besides this, and are two of the best tools too.
For a more complete paid solution, I highly recommend . Actually this is one of the tools I use for my websites right now.
2. Ad Tracking Scripts
They are very valuable when it comes to testing and tracking your different marketing and promotional strategies and campaigns.
For example let's say you have posted an ad in 5 different ezines and you want to know how many visitors each ad has pulled, how many of them have download your free report, and how many have placed an order after a while.
Knowing this information is VERY powerful because you'll find out which parts of your campaign are weak and you need to fix them, and which ones are fantastic and you should continue using them.
I tried several different ad tracking scripts and programs and none of them offered all the necessary features that I was looking for. But then I found and really loved it. I'm still using it and it's really amazing.
It's not free though but if you're serious about your marketing and business success, this one-time investment is definitely worth it and will pay for itself many times over. It definitely did for me.
Wish you the best of luck!