Robert Kiyosaki -- Copywriter?

[Bensettle]

One of the best "copywriters" I've ever read is Robert Kiyosaki.

Even though he doesn't write sales letters (as far as I know, at least).

And even though he'd probably never say he is one.

But he's just a master at communicating and telling stories.

His book "Rich Dad, Poor Dad" is a prime example.

Anyone who wants to learn how to tell stories just read that book.

It's FULL of great stories.

And I often use it as a guide when I'm stuck for a story to tell when writing my ads.

If anyone else knows of any cool books like this with great stories, please list 'em in this thread.

One thing you can never have enough of is good stories to study...

Ben

[AnitaAshland]

[Bensettle]

I loved reading "Conversations with Millionaires" and totally forgot about that one.

Dan Kennedy books tend to have good stories in them, too -- especially his "NO BS" series.

My favorite is (and can't remember which book this was in, exactly) when he had a bunch of money and time invested in a seminar happening on a particular day, and something went screwy with the AV equipment.

So he calls the technicians in (it's about 5:00 in the evening) and they say they'll have to come back tomorrow afternoon.

So what does good ol' DK do?

He locks 'em in the room until they finished, since he HAD to have it all up and running the next morning.

Classic Dan Kennedy "do whatever it takes" story.

Ben

[prime]

[Bensettle]

Me too, Prime, in fact, an accountant friend of mine once told me that even after going to college and school for accounting, it wasn't until he read "Rich Dad, Poor Dad" that he finally "got" it when it came to accounting.

Ben

[skyjoe76]

[Paul Wilson]

Ben, what was your favorite story out of Rich Dad, Poor Dad. I know two of them. I know it was one when Robert got pissed off at Rich Dad for working for 10 cents an hour and the one when him and Mike mad counterfeit money out of toothpaste.

[Bensettle]

My favorite is where they created a little comic book library and charged admission, and paid one of their sisters to run it so they were totally hands off and making money.

That was cool

And was a real eye-opener for me at the time.

Ben

[Paul Wilson]