by Bensettle » Sat Aug 30, 2008 10:25 am
Relax Publisher, this is about advertising, not the "issues" -- which nobody ever said were boring (just the idea of two guys talking about them without acknowledging each other, which will never happen anyway).
This ain't the place to discuss political issues or disagreements.
Now, as for your advertising thought... are the ads silly?
Some may seem like it.
But even if they are, they are designed to hit certain hot buttons.
Take that pastor stuff, for example.
In West Virginia, all that media exposure on him crippled Obama in that state during the primaries. (If memory serves, Hillary took it in a landslide).
And I suspect McCain's people will trot that stuff out again in their ads in that area during the general campaign -- it's a proven "hot button" issue for them.
This stuff is all relative -- like ALL marketing -- to who they are targeting, and not everyone as a whole all the time.
That's why these guys will spend most of their money on ads in the so-called "battle ground" states (like Virginia, for example), and all but ignore the ones they know they have a lock on (or the ones they know they will never win.)
Ben