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How To "Disguise" Your Copywriting
Posted:
Tue May 20, 2008 8:40 am
by Bensettle
A friend recently sent me this example of an ad that is not only extremely persuasive, but looks, feels and reads just like a real news article.
No big red headline at the top screaming "I'm an ad!" No fancy turn of phrases. No hype-filled sentences with multiple exclamation points.
Just a solid piece of copywriting that slips right past the "bs detector" and hooks you right in. A perfect example of an ad that looks more like an interesting, fact-filled article than a blatant (i.e. easily ignored) sales pitch:
Ben
Posted:
Wed May 21, 2008 11:46 am
by JosephRatliff
Posted:
Wed May 21, 2008 12:40 pm
by Bensettle
Disguising Copy
Posted:
Wed May 21, 2008 3:30 pm
by RayEdwards
I like to disguise my copy with a mustache and some white shoepolish on the temples, Paulie Walnuts style.
Works every time.
(Sorry, Ben, but you invited me. You got nobody to blame but yourself).
Posted:
Wed May 21, 2008 3:51 pm
by JosephRatliff
And Ray too!
The triple copywriting threat...wow.
Welcome Ray!
Posted:
Wed May 21, 2008 4:39 pm
by Bensettle
Fellow Washingtonian
Posted:
Wed May 21, 2008 5:44 pm
by RayEdwards
oh boy
Posted:
Wed May 21, 2008 5:49 pm
by Bensettle
Posted:
Wed May 21, 2008 6:37 pm
by JosephRatliff
@ Ray - I dunno...ahhh what the heck, lets give em an offer they can't refuse. lol
@ Ben - Nah, nah, bring em, bring all the "smart arses" you got Ben....and let's have some fun
Posted:
Thu May 22, 2008 10:50 am
by RyanHealy
You know, Ben, I actually modeled that letter for another letter I wrote.
I discovered it through a Gary Halbert letter that I was studying. Turns out,
Gary actually swiped a lot of the DrNatura letter for his own!
I figured, if it's good enough for Gary to swipe, it's good enough for me.
So I can vouch that it's a great letter. The letter I derived from it converted
like gangbusters.
Ryan
Posted:
Thu May 22, 2008 12:13 pm
by Bensettle
Hey Ryan, do you mean that one "secret of the oldest man" letter? Did Gary swipe that one from Doc Natura?
Ben
Posted:
Thu May 22, 2008 12:53 pm
by RyanHealy
Yep, that's the one.
As far as I can tell, Gary swiped the Dr Natura letter in part. Of course, he
added a bunch of his own stuff, so his letter is quite different from Dr
Natura's.
Ryan
Posted:
Thu May 22, 2008 4:08 pm
by JosephRatliff
Hey Ben!
Looks like you found one of those "smart-arse" copywriters you were talking about...
Posted:
Thu May 22, 2008 4:10 pm
by RyanHealy
Hey Joe - You wanna take this outside...
Wassup Shaggy?
Posted:
Thu May 22, 2008 8:17 pm
by RayEdwards