by Kurt Henninger » Tue Jun 09, 2009 9:54 am
What he means is this.....set your budget higher so that you wont run out of money during the course of the day.
You will find that at different times of the day, you will get higher responsiveness to your PPC ads then at others...so if you run out of $$ before the day is out, you'll never be able to fully test a keyword.
Here is my advice to get started.....put ONE keyword in and activate it. Once you get a feel for how much $$ you spend with that keyword...add another the next day...and then another....etc.
What affects your spend on each keyword is your position on the page, or even which page you are on. So, the higher the position, the more the spend, make sense?
Hope that helps.