by Sherman C. » Wed Dec 26, 2007 2:18 am
I track my campaigns at the Campaign level, then Ad Group, then Keyword Level.
-Bid for specific product names
-Select Phrase matching
-Turn of Content matching for beginners
-Bid cost $0.30 to 0.50
-Starting bid can be around $1.00 just to see ad placement, then reduce from there.
-Do simple redirect to track conversions.
-Use a good tracking tool. Analytics works fine but we can't place those on the merchants site, unless they cater for it.
-Best not to go for outright direct linking in competitive niches(aka Google Cash).