SSWT Internet Marketing Forum

Good luck! Definitely keep us posted!

You're welcome.

The general rule of thumb is that 1 sale in 100-200 click-through's is the norm - anything better than that is good

So when you are figuring how much you can afford to bid per click, consider the half a percent conversion rate. At .05 cents per click, 200 clicks will cost you $10. Your profit margin should be over $10 in order to make a profit at a .5% conversion rate.

hilie_e,
just check out what I answered to Teresa in her

Good luck with the new auction site you promote.

I took a good look at the trials I was running from the aspect of "either my ads stink, or my landing pages do." lol The numbers just kept going down. So, I looked good and hard and decided I had great ads but the landing page left a lot to be desired - unfortunately there was nothing I could do about that. It wasn't my site, so I decided to stop those trials and try something else ... just to make sure I wasn't doing something terribly wrong.

I decided to choose a site where people could shop over the holidays, and I would get credit for all of their shopping. Found a great site with a 90 day cookie. Area A of their site is a group of products people love to buy in the winter. I chose one particular item to promote with roughly 30 keyword phrases, and about ten negative words. I wrote two ads, set the cpc pretty high, and didn't look at it all day. (Which was harder than I thought it would be lol)

So here are my new numbers:

2 clicks
23 impressions
overall 8.6% CTR
Average Position 15.3

ad 1: 2 clicks/ 15.3% CTR
ad 2: 0 clicks/0 CTR

I switched ad 2's text to that of ad 1, but I'm pointing it straight to the product instead of Area A. Try to tighten the focus and give visitors less of a chance to wander off without making their decision right away.

That seems like a pretty good CTR. I wondered what the CTR does when you get to the second page, which your ad would have been on with a ranking of 15.

I looked at one of my ads and there were only 3 clicks for 727 impressions.
--Guess I better work on my copy and getting more specific with my keywords.

-Teresa

Dean's Tip:

Look for some new niche markets. You may uncover a market
you can dominate with little or no competition.

One quick and easy way to find profitable new markets is to
sub-divide your current market into several narrowly defined
niche markets. Then customize your advertising to the unique
needs of prospects in each niche market.