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Home Based Business – Offline Marketing Strategies

Offline Marketing tips and techniques - how to market your online business OFFline. Also discussing Offline Business set-up and strategy.

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Home Based Business – Offline Marketing Strategies

Postby Jeff Casmer » Wed May 24, 2006 9:06 pm

The Internet has become the largest medium of communication; and has presented a lot of business opportunities.
Online home based business owners tend to limit themselves to online marketing methods. Nevertheless, there is a huge potential to promote your home based business through some cost effective offline marketing strategies.

So what are the most effective offline marketing strategies for your home based business?

1. Word of mouth in your circle of influence Word of mouth is one of the best free advertising channels. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your internet business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers Mail-out newsletter or flyers can be effective if you target it to a specific 'group'. You could create one to distribute to local day care centers just as an example - and in your newsletter or flyer, highlight the benefits of an online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business URL on bulletin boards can also be effective.

3. Use and give away free branded ‘stuff’ You can promote your business by having your URL on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your URL. You can be limited only by your imagination. Have your business cards with your home based business URL. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.

4. Newspapers and magazines Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advert. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business URL.

5. Joint ventures with offline business You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.

The offline marketing strategies strategies outlined above can help you grow your home based business.

Take care
Jeff Casmer
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Jeff Casmer
 
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Re: Home Based Business – Offline Marketing Strategies

Postby henrypaul » Mon Aug 03, 2009 2:53 am

Wow!

It is good to see so many people taking initiative and giving us a good info on Home Based Business. Thanks a lot for sharing it.

The internet comes into the picture as online businesses find it an effective medium to conduct transactions and gather clients. Because of the efficiency of this technological advancement, many have become entrepreneurs online. Where there are business-oriented individuals, there are also business networking groups which have their own websites. Aside from securing you with effective business marketing online, entrepreneurs interested in joining networking groups also can receive perks as soon as they sign up in business networking sites.
henrypaul
 
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Joined: Sun May 03, 2009 11:47 pm


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