Hi Wade - thank you for the answers, really very interesting to hear about other teachings in the field - but would disagree that this is far from internet marketting - the art of communication is the art of sales and sales is the art of internet marketting - so in theory this thread is as much about internet marketting as it could possibly be - and to me very very interesting to speak with someone who lived the experience as it grew up.
I will be back in the UK in the next few weeks and will arrange to get some reading material on these subjects delivered before I arrive - thank you again for your time explaining this - it really is very interesting to know more about.
I will let you know how I get on with the reading when I have got through some of it?
At the moment we are seriously busy with the new business below and trying to launch that and with one other new business venture we have been preparing for the past 18 months which is due to go live early Dec (global recruitment/reference site in our speciality - SAP) along with our stand alone company for the last 8 years - all in the recession!? so some fun - but I will find time for this reading - to self educate is to grow, to believe you have all the knowledge is to stagnate - not a quote but something like that should be
Cheers and speak soon
Simon