Marketing and Fishing?

[bopub]

[Katherine Reschke]

[queenofkaos]

I really like this analogy too, I've often thought that business was just like fishing.

I have a book that I really like called Fish Tales, it's one in a series of books about the 'Fish Philosophy'.

It's not specifically about marketing but it is about attitude and how using creativity to be unique can improve business and your whole life.

The tagline on the book is Real Life Stories to Help You Transform Your Workplace and Your Life.

It's by Stephen C Lundin, John Christensen and Harry Paul.

[shortstack]

I like this!

My "bait" is a nice mixture of the following: the lowest price I can afford for high quality wall covering, awesome customer service (me!--emailing, phoning, sending images samples for rooms, etc.) and a great product. Plus follow up thank you email and discount offers for future sales.

Lisa

[skyjoe76]

Nice analogy of marketing and fishing.

You are absolutely right. It's timing. Close them to early, they will run, close them too late, they'll change their mind.

[micheelgeorge]

You see it all the time... Fishing guides, good ones, only fishing one or two days a month when they used to fish 20 days a month. They'll tell you they just don't understand where the customers have gone. Customer attrition is a normal part of doing business.
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micheel