• Make sure that your targeted search terms are in the body text and/or image alt tags on the page.
• Build your title using your top 2 to 6 search terms. For example, "Widget Works, Inc. - Wholesale Widgets - red widgets wholesale, large widgets wholesale ". For maximum impact, especially on more competitive search terms, keep the length to about 30 characters. Each page should have a unique title.
• Expand on your title to create the meta description tag content. In this example, "With 60 years in the wholesale widget trade, we offer skinny red widgets, industrial red widgets and large aluminum widgets from stock and can also provide custom widgets to your specification. Visit today and see why we are a top wholesale widget distributor". A
• Make sure that your targeted search terms are in the body text and/or image alt tags on the page. Stop! Isn't that what you said search engine optimization tip #1 is? Yes. How many people do you know that are maybe a little overweight, but don't know to lose weight they should exercise more and eat less? It cannot be stressed enough - place the key phrases you want to be found on in the body text.
• Some consider it optional, however, it's not a bad idea to create your meta keywords tag content by copying the important search terms from the meta description tag and separating each term with a comma. In this instance, "wholesale widget, skinny red widgets, industrial red widgets, large widgets, large aluminum widgets, custom widgets, wholesale widget distributor".
• Use your important key phrases in text links to your pages. Avoid statements like "Click here". Instead, link meaningful text to the page.
• Get professional help. Search engine optimization and tuning is not so technical you can't do it yourself. But there is a lot more to know than these seven search engine optimization tips, and you have more important things to do with your time and a trained professional will ultimately be faster and be a better return on investment.