Word is going around that header graphics actually lower conversion rates.
Can anyone confirm this?
James
PS: That ripping sound you hear is thousands of banners being trashed
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Shock Horror! Are web page headers killing your sales?
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14 posts • Page 1 of 1
Shock Horror! Are web page headers killing your sales?
by James Corless » Mon Jun 30, 2003 8:56 am
Hi all,
Word is going around that header graphics actually lower conversion rates.
Can anyone confirm this?
James
PS: That ripping sound you hear is thousands of banners being trashed
Word is going around that header graphics actually lower conversion rates.
Can anyone confirm this?
James
PS: That ripping sound you hear is thousands of banners being trashed
- James Corless
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Re: Shock Horror! Are web page headers killing your sales?
by Mike Merz » Mon Jun 30, 2003 11:28 am
Last edited by Mike Merz on Mon Jun 30, 2003 11:31 am, edited 1 time in total.
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by Lynn Terry » Mon Jun 30, 2003 11:29 am
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by Lynn Terry » Mon Jun 30, 2003 12:19 pm
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A Test Like This Proves Nothing Of The Kind
by Sharon & Roy » Mon Jun 30, 2003 6:14 pm
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by Lynn Terry » Mon Jun 30, 2003 6:42 pm
So... does the header graphic matter... or not?
(anyone who says "there's no such thing as a stupid question"... hasnt read this one yet!
)
(anyone who says "there's no such thing as a stupid question"... hasnt read this one yet!
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by James Corless » Mon Jun 30, 2003 7:43 pm
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by James Mann » Mon Jun 30, 2003 8:25 pm
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by Lynn Terry » Tue Jul 01, 2003 3:20 am
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2 cents more
by oran » Tue Jul 01, 2003 2:25 pm
Great posts, Henrik. I always count of you for "deep thinking."
My opinions/generalizations on the subject are:
1. internet sales are a form of advertising. As such, the century long history of various advertising methods could be helpful.
2. direct mail (my background) has always been the most scientific (ie. measurable) form of advertising for the last century -- until the internet started a brief few years ago. (The internet has the potential to be even better, because it can be so much faster in getting and implementing results.)
3. therefore, direct mail findings are possibly useful and applicable as a starting point for internet sales.
4. the basic tenet of direct mail is TEST everything.
5. generalizations are useful for scheduling your TESTing. Therefore, TEST first what you think will give you the best improvement, ie. make you the most money.
6. to finally bring it home, if you think that header graphics might be important in your specific market to your specific customer list, TEST that hypothesis early in your TESTing process. If you think it unimportant, TEST that guess later.
7. To summarize, everything in advertising is a guess until you TEST!
8. Bravo James C. for TESTing and broadcasting your results.
Best wishes to all,
Oran Kangas
My opinions/generalizations on the subject are:
1. internet sales are a form of advertising. As such, the century long history of various advertising methods could be helpful.
2. direct mail (my background) has always been the most scientific (ie. measurable) form of advertising for the last century -- until the internet started a brief few years ago. (The internet has the potential to be even better, because it can be so much faster in getting and implementing results.)
3. therefore, direct mail findings are possibly useful and applicable as a starting point for internet sales.
4. the basic tenet of direct mail is TEST everything.
5. generalizations are useful for scheduling your TESTing. Therefore, TEST first what you think will give you the best improvement, ie. make you the most money.
6. to finally bring it home, if you think that header graphics might be important in your specific market to your specific customer list, TEST that hypothesis early in your TESTing process. If you think it unimportant, TEST that guess later.
7. To summarize, everything in advertising is a guess until you TEST!
8. Bravo James C. for TESTing and broadcasting your results.
Best wishes to all,
Oran Kangas
- oran
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- Location: Fort Bragg CA USA
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