Learn Internet Marketing > Website Content

Website Content

 
There are a variety of ways to come up with website content. A few ideas to consider:

  • Write your own website content, if you are familiar with the topic
  • Use RSS Feeds to syndicate content from other websites
  • Reprint articles from article databases on your website
  • Use Public Domain content
  • Use Creatives or Articles supplied to you through Affiliate Programs
  • Let experts on your topic write unique articles for your website in exchange for the exposure.

When it comes to website content, choosing a topic you know would be a huge plus. You can easily read up on everything that is available online or at the local library, and then write from that knowledge/experience. If it was something you could do hands-on (such as growing roses, planting a vegetable garden, extreme sports, etc) then you could also take pictures and keep a journal which would make for great original content.

But when it comes to 'stuffy' stuff, things you really know nothing about but believe would be good money makers... you can simply re-print articles on the topic that you find in any of the major article banks. Another good source to consider is Public Domain content.

You can also locate the experts in any given field and offer them the feature spot in that category or on that page of your site (the one that is most relevant to what they do/offer). They can write up a unique article for your site, and in exchange you post their photo and link along with a brief bio.


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Content sites are great, but dont overlook the concept of a basic online store - there are plenty of them out there that are very profitable.

If I were going to sell sporting goods and apparel, I would simply set up an online store instead of a content-based site. You can easily optimize store/sales pages just as well as informational pages. Karon Thackston has some really good information specifically on this topic:

Karon Thackston's Step-by-Step Copywriting Course

Her special report:
How to Increase Keyword Saturation Without Destroying the Flow of Your Copy

It's in that 2nd link, her Keyword Density report, that she gives some great steps for optimizing your "online store" pages. This was one of my favorite "quick reads" when it comes to on-the-page optimization... but you can also get it as part of a package deal if you buy her Course (which covers SEO Copywriting - the combination of both skills - in great depth). Good stuff!

Back to locating niches and developing content: you can basically pick a topic off the top of your head and then research it from various angles at WordTracker (they offer an unlimited free trial). This will give you an idea of the 'demand' for that market, as they show the approximate number of daily searches for any given keyword or phrase. (note: look at the "Predict" column for this number)

It helps if you know the topic, or are passionate enough about it to learn everything you could ever need to know and continue working in that market. If it's something way out of your range, you'll quickly become bored or burned out with it. This is the reason people say "go with your passion" or "start with what you know".

Most people also advise you to go with something that isnt competitive (sometimes called "micro niche marketing"). But you can easily hit a very broad & competitive market and then break down your site by categories and sub-categories that are "micro niches" within that market. Each page of your site can be optimized to rank well for it's specific Primary Keyword Phrase, so the more 'depth' you have to your site, the more opportunities you have to capitalize on a whole slew of "micro niche markets" under the umbrella of a broad and competitive topic.