Targeted
Traffic
How
to Get Highly Targeted Visitors to Your Website!
3
Fastest Ways To Get Targeted Traffic To Any Website
©
Jim Edwards - All Rights reserved
www.thenetreporter.com
After
all the debate over website design, shopping carts and credit
card processors, every website owner eventually comes to the
startling realization that they need one more thing to survive
- targeted website traffic!
Without website traffic it's the
same as building an expensive billboard and, instead of placing
it alongside a busy highway, hiding it in your *basement* where
nobody can see it.
Upon
realizing they need traffic, most website owners run out and
start blowing chunks of money and time trying to get "hits,"
but they fail to grasp that there are really only three (3)
reliable ways to get targeted traffic to any
website.
Method
#1 - Buy Traffic
Currently,
the fastest way to get targeted traffic to any website involves
using the little classified ads on the right side of search
giant Google's results pages.
Called Google AdWords, the system
allows any advertiser to open an account with a $5 activation
fee and start seeing their ads appear on Google within about
15 minutes.
Advertisers only pay when visitors
actually click through from their ad on Google to their website
or affiliate link.
Overture.com also sells traffic
by the click, but they make you wait three to five days to go
through their editorial review process before allowing ads to
appear on their network.
You
can also buy targeted advertising on dozens of other pay-per-click
search engines.
They
all follow the same basic model of only charging advertisers
for targeted visitors who read an ad based
on a keyword search and decide to click through for more information.
Log
on to www.payperclicksearchengines.com
for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click
advertising: Watch your costs and track and measure everything.
Even though you can get traffic for as little as a penny, you
should track your results by search engine and by individual
keyword if you want maximum success.
Many
a company has lost its entire advertising budget paying only
a nickel or a dime per click, but not watching their conversion
rates and pouring money into keywords that don't convert...
while neglecting the keywords that do bring sales (mainly because
they don't know which is which!).
Method
#2 - Borrow Traffic
If
you need targeted traffic to a website, then borrow it from
people who already have it... especially people with lists of
loyal subscribers or traffic from search engines, affiliates,
or other steady sources.
"Endorsed Mailings" and
"Reciprocal Linking" by other people represent the
two fastest ways to borrow someone else's traffic.
If they maintain a list of subscribers,
convince them to send an email out to their people telling them
why they should check out your site.
Also, negotiate a prominent link
on their web pages to siphon off targeted visitors who find
their website.
Often the best way to persuade
someone to do this involves paying them a commission, agreeing
to do a similar mailing, or providing a link to them on your
site (or a combination of all three).
Imagine
how much traffic you could get if someone with a list of 10,000
loyal subscribers told their people to go look at your website!
Method
#3 Recycle Traffic
The
most economical way to get targeted traffic involves turning
one-time visitors into regular, repeat visitors that you direct
to multiple sites over time.
You do this by pulling website
visitors into your sphere of influence by enticing them to sign
up for your newsletter, autoresponder sequence, or "mini-course."
Then you keep in contact with regular
articles, special reports, and recommendations enticing them
to visit your own and other people's websites.
Ultimately, every website owner
should orient all of their marketing efforts towards this end
of developing a stream of recycled traffic, because it costs
the least and creates the best return on time and money invested.
It
doesn't matter if you promote your own product, promote only
as an affiliate, or some combination of the two... if you don't
recycle traffic and get more than one hit out of each targeted
visitor, you're making one of the biggest mistakes anyone can
make online.
--
Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use free
articles to quickly drive thousands of targeted visitors to
your website or affiliate links...
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