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Building
Content Sites:
Virtual Real Estate 2006
by
Jack Humphrey
Virtual
real estate is becoming more and more lucrative as the "overnight
successes" (spam sites) are disappearing due to search engines
"sand boxing" all new sites and de-listing spammers.
Gone
forever are the days where anyone with moderate experience could
come into a market and dominate it within a month or two in the
search engines.
Since Google and other engines no longer reward new sites of any
kind with immediate results, only the mature, savvy e-real estate
investor will win the day in 2006.
Smart
niche site network publishers have been gearing up for 2006 with
solid, well-thought-out site designs, content strategies, and
niche research to place content rich sites up with no other goal
than to let them grow and season into very valuable properties
in 6-8 months time.
Having
a site entrenched in the search engines means you have been around
for at least 3 months - and that is stretching it. Rewards are
coming to those who wait patiently. And only to those
content site publishers who build real sites, not the spammy sites
we were all waiting anxiously to disappear from the engines last
year.
Finally,
content, which has been referred to as "King" for years,
(but treated in reality like a cheap whore until recently) is
truly the focus of smart investors looking to build a network
of sites on special niches to attract lucrative advertising and
product sales revenue.
Many
virtual investors and developers who have built now popular sites
are selling their networks for millions today.
And
this is the real "out." Smart virtual real estate investors
not only build to profit in the short term, but are building popular
sites and networks of sites with an eye to cash out big in the
coming year.
All
it really takes is good research, creativity in isolating a market,
and most of all - patience. The longer you let your network grow
and season and the more popular you make it with strong promotion
tactics, the more it is worth to investors who are looking for
any site network that moves traffic.
The
second level of virtual real estate investing is buying up networks
of content sites and focusing the traffic on profitable product
lines, affiliate product sales, services of all kinds, and for
advertising revenue.
Investors
who sell traffic via banner advertising, pay per click, and any
number of text linking schemes always seem to have a higher demand
for ad space than traffic supply. This will continue to be the
case in the coming years and smart niche site publishers are banking
on the advertising industry's insatiable appetite for good targeted
traffic.
Once
people get over the Adsense boom and bust period of 2005, they
will start to realize that Adsense is merely "funded research"
and the big game is the virtual properties themselves.
Biggest
mistake in 2006?
Spam
sites! Once they are dropped out of the engines, and they all
have been or will be soon, they are totally valueless. Complete
and utter failures from the domain name to the time and money
poured into them.
Yet
publishers who go the extra mile and exercise a modicum of respect
for their industry are still floating the wave of profits by creating
real sites.
Think
about it this way: A publisher who starts from nothing today and
builds one rich content site per week in 2006 is going to have
about 52 sites this time next year.
With
a good marketing plan for each site which includes no SEO tricks
and nothing even "grey hat" in the mix, she should have
the ability to isolate 10 sites in her network worth spending
more time on than the others. This is given that the revenue model
for each of the 10 sites is producing at least $10 per day.
Turning
those 10 sites into $30 a day earners can pluck up over $100,000.00
in revenue in a year's time! With good research on profitable
niches to provide with good content, and a simple but solid marketing
plan for each site, anyone with the proper training and patience
can get into the game.
Now
the publisher in the above example is pulling in $300 per day
with just 10 sites. Last year it took upwards of 100 or more spam
sites to do the same thing with no hope it would continue from
day to day depending on when the engines caught up with them and
de-listed them.
The
publisher in the above example can keep that money rolling in
indefinitely without fear because her 10 sites are perfect content
sites that search engines love. No tricks and no spam software
involved.
A
publisher can then go on to find the next 10 winners in their
network or continue to focus on the current 10 with an eye on
drastically improving one or all of the sites' profit margins
with ramped up marketing and content development.
Now
comes the great part. A publisher who finds their 10 winners and
develops them into sites that average 300-500 visitors per day
each now has a network of sites pulling in 3000-5000 eyeballs
each and every day.
Depending
on the markets served with the 10 winners, a site network like
this, which has proven revenue and traffic, can easily value from
$150,000.00 and up these days.
Why?
Because of the traffic, proven profits, and the quality of the
sites themselves. This is something that was totally forgotten
in the Adsense spam site days. The guys who built 5000 sites with
no more value than a single, traffic-less affiliate casino site
have lost everything they worked for. Once they were out of the
engines, they were out of business.
And
they have nothing to sell. No assets. No content means no value.
No search engine rankings means no serious traffic and no revenue.
But
the publisher who built just 10 content sites last year that are
now doing at least $30 each per day is sitting on not only $109,500.00
gross yearly revenue, but also a network worth far more than that
which they can sell to rabid investors looking for just such a
deal to land in their lap each and every day.
Again,
all it takes is knowing the niche publishing industry and the
tactics for creating and marketing content rich niche sites and
a little patience.
This
is what the market wants. All you have to do is give it the elbow
grease it deserves to reap massive profits down the relatively
short road to success.
Copyright
2006 Tale Chaser Publishing, Inc.
About the Author
Jack Humphrey is the managing partner of http://www.contentdesk.com
and author of the renowned Power Linking series of internet marketing
courses. More information on the niche publishing industry can
be found at http://www.contentdesk.com/csb.