Learn Internet Marketing > Weekly Tips > SSWT 12/13/05
 

  
Aweber never ceases to amaze me. If you don't know who they are, they are the industry leader in email marketing - which basically means that they are THE company to sign up with if you are publishing a newsletter or setting up an autoresponder series of any kind.

You can check them out, and even sign up
for a free trial here: http://sswt.aweber.com

 
Their latest feature is called the Feed Broadcaster. Basically it lets you turn your blog into an HTML Formatted Email Newsletter with the click of a button! This is a great (and easy) way to set up email notifications for your blog readers.

If you take a look at my Internet Marketing Blog
you can see a live example in action...

 
The Feed Broadcaster is not limited to just RSS content on blogs, any content created thru an RSS or XML data source can be used to automatically create email newsletters.

 
Let's think about the possibilities for a minute... I dont know about you, but lightbulbs are going off in my mind about the various ways you could put this to use!

 
If you already have an Aweber account, log in and check this out. I'd love to hear what you think! If not, you can get more information on Aweber, or even sign up for a free trial, by clicking here: http://sswt.aweber.com .
 

More about Aweber...

Personally I LOVE Aweber. They are without a doubt the best company to get set up with even if you are just going to have ONE mailing list. I have several email lists hosted with them (including this one!), as well as autoresponders - and now "feed broadcasters" too. Not only is their service second to none, but they are always ahead of the game with the latest tools & features!

Years ago, when I set up my first mailing list, I started out by using the newsletter script that my web host provided with my hosting account. At first it seemed to be okay - I had 100 subscribers, then 200 subscribers, then 400 subscribers...

But I found out that the system gets quirky when you get up around 1,000 subscribers (actually 800 or more). ALSO, you should know that you are using your hosts "mailservers" to send out those emails to your list. What I didnt know at the time was that host's mailservers get "blacklisted" all of the time.

And you know what? They are not in the email marketing business, and they dont really care. In fact, most of them will tell you straight out "that is a 3rd party script and we dont offer support for it" (ignoring the fact it is THEIR mail servers causing the problem).

To make a long story short, I found out that the majority of my subscribers were not getting my emails at all. As for Constant Contact and Topica, they have been blacklisted by certain major ISP's for years. Unless you have a close friend that signs up for your list and then TELLS you that they didnt get your email, you'll likely never know who isnt getting it.

When I switched to Aweber a couple of years ago, well - I was skeptical about spending $19.95/month after having my list set up free with my hosting account before. Of course, if you look at the pricing structure of Topica and Constant Contact, you'll see that as your list grows... they charge a whole lot more than 20 bucks!

Anyway, I decided to "go for it"... and that was the best decision I ever made. Like I said, I didnt realize how many people werent even getting my emails... but when I started publishing my newsletter through Aweber - my response rate went sky high!

People were replying to my newsletter, there was a huge spike in sales, etc - it was a HUGE difference! Aweber is the industry leader in mailing list management... it IS their 'job' to make sure they stay whitelisted, and they continue to boast "the highest delivery rate in the industry".

That initial experience got me hooked - but it's all of their features that have kept me as a loyal customer. They provide very detailed stats, including how many people opened your email - or which links were clicked on in your message. They also tell you where each subscriber came from (which page or which link they used). They let you split-test subject lines, to see which one gets the highest "open rate" (which one gets more people to open the email). It's unreal what all they offer...

Of course, as already mentioned, you can set up as many lists as you want in one account. That is newsletters, autoresponders, you name it - it's unlimited. And now, Feed Broadcasters too!
 

 

Best regards,