Internet Marketing > Weekly
Tips > SSWT 11/13/07
Simple Explanation of Long Tail Keyword Targeting
understand that you may be confused and/or frustrated with SEO,
or with trying to get good search engine rankings. What I have
for you in this issue is a very simple explanation of Long Tail
Keywords - a method of keyword targeting that will bring in TONS
don't worry - because this is super easy and you will be really
impressed with how well it works ;)
is not just for direct SEO, but what also what I like to refer
to as "Indirect SEO": one of my own personal strategies
for getting visitors and buyers to my websites.
Tail Keywords: The Definition
Tail keywords are 3 to 4-word keyword phrases which are very,
very specific to whatever you are promoting or selling.
find a great explanation at WordTracker's website too:
give you an example, you might target (or optimize for) the phrase:
"quick easy chicken recipes" instead of just "chicken
Reasons To Use Long Tail Keywords
are 3 good reasons that you should be using Long Tail Keywords
(and next I'll show you how to use them)...
They are (much!) easier to rank for
2. They attract more targeted visitors
3. They convert (much!) better
might be tempted to optimize your recipe site for the keyword
"recipe" because it gets over 14,000 searches a day.
You might be tempted to optimize your site for the phrase "chicken
recipes" because it gets almost 3,000 searches/day. And then
there's "quick easy chicken recipes" that only gets
77 searches a day. So why would I recommend that phrase??
you can find the approximate number of searches per day across
the major search engines for any given keyword or phrase by using
WordTracker's free tool:
here's the logic:
Long-Tail phrase "quick easy chicken recipes" actually
contains 5 different keywords/phrases in one! You have:
chicken recipes 2,934
easy chicken recipes 423
quick easy chicken recipes 77
if you offer quick & easy recipes for preparing chicken, then
the 4-word phrase would bring in a highly targeted visitor to
your site. And the more targeted the visitor... the higher the
#1 result for that 4-word phrase has less than 70 inbound links
from other websites. If you know anything about Search Engine
Optimization, you know that means its pretty easy to rank in the
top 10 for that one :)
you dont, here is a free
To Use Long Tail Keywords
you use the free WordTracker tool to look at keyword phrases and
keyword combinations, you'll see hundreds of different micro-topics
or content ideas jumping out at you. These Long Tail Keyword Phrases
are great for getting ideas for new content pages, new blog posts
& new articles.
more pages you have on the web, the more visitors you can get
to your site(s). I like to call this "going wide". Let
already mentioned that its generally very easy to rank for these
longer keyword phrases (at least 3-4 words). You can easily get
far more traffic with a number of these types of phrases on each
of your web pages, than you can trying to work your way into good
rankings for a shorter, more competitive keyword phrase (like
you have 20 pages that are each optimized for a phrase that gets
100 searches a day, that's a total of 2,000/day combined. If you
create 40 pages each with their own Long Tail phrases, that's
exposure to 4,000 searches/day, etc.
of a sudden your pages are showing up in the top 3 search results
all over the place - for a wide variety of related keyword phrases!
All the while your competitor is still pulling their hair out
trying to get in the top 10 for that one keyword phrase (ha!).
If you are not sure how to optimize your web pages for specific
keyword phrases, check out my simple tutorial for Where
to use keywords.
To Use Long Tail Keywords
can use this easy (free) Keyword Research method to find topic
ideas and locate specific keyword phrases, and then use them in
these 4 places (among others):
Blog post titles
- Web pages
- Forum Posts
is where "Indirect SEO" comes in. Forum posts usually
get indexed in the major search engines fairly quick. So do articles
that you submit to established article directories.
will rank high in the search engines for Long Tail phrases - usually
in a matter of 1-2 days. If your own site is not yet ranking well
for certain keywords, this is a great way to get "indirect
you use a compelling signature (or byline) and a strong call-to-action...
you can funnel that search engine traffic straight into your own
this method out for yourself. You will be surprised at how easy
it is, and how soon you begin seeing targeted traffic flowing
into YOUR websites!
you have ANY questions about Search Engine Optimization or Long
Tail Keyword targeting, post them in the SEO category at our discussion