Learn Internet Marketing > Weekly Tips > SSWT 1/18/05

Free Landing Pages, and How To
Get More Responsive Subscribers

   
Here's what you'll find in this week's issue:

  • Get a Free Copy of InfoMillionaire
  • Free Software to Create Landing Pages
  • SEO Training Module begins this week!
  • Building a More Focused & Responsive Email List (tip from a fellow reader!)

 
Frank Kern is having his live call this evening, which you will want to register for if you haven't already.

Frank is a guy who was making six figures a month online back in 2003... until he was approached by the FTC and stripped of his assets and dignity. It's an interesting story - but even more interesting is how he managed to rise up again from ground zero!

Alex Mandossian will be the one interviewing Frank on tonight's call, so it should be a great listen. He's also going to give you a free copy of his first Niche Marketing course, InfoMillionaire, just for registering! You can get the full scoop here.

 
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Last week the big news was the change in Google's Affiliate Policy. There were two great calls on that topic (both free), hosted by Jim Edwards and Perry Marshall, which you can now listen in to here: http://www.perrymarshall.com/111/mp3/

The bottom line is that you need to use Landing Pages in your Campaigns now, instead of direct affiliate links. There are two quick & easy solutions for those of you that aren't "web designers":

Landing Page Builder - Free:
http://www.landingpagebuilder.com/

Basic Templates - Where you can get NICE website templates
for only $5 each: BasicTemplates.com

 
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The SEO Training Module is just getting started over at TIID.
This is a private membership site run by myself and Andre Chaperon where you can join us, and our own Mentors in business, for hands-on help and live training modules.


During this Live Training Module, we are going to discuss:

  • Keyword Research
  • Competition Analysis
  • Search Engine Optimization
  • Link Strategy

We will take an existing website which currently has only a couple of inbound links, a TBPR (tool bar page rank) of "0", and has made no sales in the year that it has been online.

If you follow along, you will be able to take this information and use the exact same steps with your own website(s) to achieve higher rankings, more traffic and more sales!

TIID Membership is currently $12.97 - so this would be a great time to join in. You can get all of the details at: (no longer available).

Let me know if you have any questions ;)

 
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-> A Great Tip for Newsletter Publishers,
      from Fellow Reader: Lois Carter Faye

 
I recently switched email providers and when I did that, I had to change my subscription process. Although I lost about 2/3 of my subscribers in the switch, the ones that recommitted to my ezines are considerably more responsive than the ones I lost. So I'm a happy camper.

I used to simply ask for my subscribers' first name and email address. During the process of creating my new subscription page, I added two required questions and 3 non-required questions to the process. This has helped me focus what I write about in my newsletters because I now know what interests my readers and what type of business they are in. Plus, it starts an immediate dialogue between my subscriber and me.

So now I ask for their name, email address, zip code, and business type (all these are required), and I also ask for their company name, "What's your biggest challenge?" (with
a drop-down list for convenience) and "Help us help you. Anything you want to tell us?"

Lots of subscribers are filling in these last two questions, which is a tremendous editorial help to me. I can write articles to specifically help them with their challenges. I also answer many of them personally (which greatly surprises my subscribers!). And I'm considering answering them in my blog (as soon as I get it properly configured and on my site), which will provide great content for the search engines to index!

Also, when someone subscribes, I send them a welcome letter that also attempts to start a dialogue. I tell them about me and my family and invite them to email me with information about their lives, and many of them do.

I've found it's very hard to create a personal relationship with my online customers and these are two ways that I shortcut the process.

If you'd like to see the form (and subscribe!) for my newsletter sign-up, visit:

www.womenmarketing.com/subscribe.html
(for Success Secrets of Women Business Owners biweekly ezine)
www.marketingideashop.com/subscribe.html
(for Brainy Tidbits weekly marketing ezine)
 

To your success,
Lois Carter Fay, APR
Founder, Marketing Idea Shop, LLC
Brainy ideas. Better results.
Web: http://www.marketingideashop.com/
and http://www.womenmarketing.com/

  
 
Enjoy & Have a Super-Profitable Week!!
 


Lynn Terry, Site Admin
Lynn@SelfStartersWeeklyTips.com